Veda rebrands to become Equifax in Australia and New Zealand


AUCKLAND, NEW ZEALAND – 13 March 2017 - Veda has today completed its rebranding process to officially become the Australian and New Zealand division of Equifax, the global information solutions company, listed on the New York Stock Exchange, and the leading provider of credit information and analysis in Australia and New Zealand.

Equifax acquired Veda Group Limited in February 2016, and has been working closely with the Veda team to facilitate the rebrand.

Nerida Caesar, Equifax Group Managing Director, Australia and New Zealand, has led the business since the acquisition, following five years leading Veda as its CEO. She said the rebrand marked the start of an exciting new era for the company and is the final step in integrating the two businesses.

“As part of the Equifax family, we will continue to provide our customers with industry-leading data analysis and tools that they have come to expect from Veda, while also bringing new products and services, backed by global insights, to the local market,” Ms Caesar said.

The expansion into the Australian and New Zealand markets by Equifax is indicative of the company’s goal to grow its data expertise and provide market-leading services to both current and new clients.

John Hartman, International President, Equifax, said the key to the success of the rebrand was the commitment of the existing Australian and New Zealand staff.

“We wanted to ensure the rebrand process was as seamless as possible. Collaborating with the Australian and New Zealand teams allowed us to provide consistent service to our customer base while gaining first-hand insights into the region and finding the best ways to integrate our capabilities,” Mr Hartman said.

“Veda has proudly worked with Australian and New Zealand customers for almost half a century. As we rebrand to Equifax we look forward to continuing our important role in transforming insights into knowledge to help individuals and organisations make informed decisions,” said Ms Caesar.