Grow revenue, reduce costs
The modern marketer is under pressure to deliver results that can be tangibly measured, fill the sales pipeline and demonstrate that marketing efforts equate to an increase in revenue and sales.
Equifax can help you define your audience, benchmark your market position, measure the outcomes of your marketing activities and learn from the past to improve future marketing results.
This allows you to maximise return on marketing investments to grow top line revenue whilst minimising impact on the bottom line costs.
Our solutions include...
Media Mix Planning
Optimise the media mix in order to increase conversion and return on marketing investment.
Media planning analytics from Equifax include understanding the contribution of individual media and non-media factors, including the impact of competitor advertising, the effectiveness of different creative executions, message durations, days of the week and day parts.
Media Attribution Solutions
Understand how each touch point impacts sales to optimise media budgets and deliver experiences based on a deep understanding of how your customers actually behave.
Campaign analytics comprises defining, measuring, managing and analysing campaign data to generate insights to optimise the campaign management cycle.
Types of analysis include identifying the potential audience, pre-sizing the opportunity, campaign monitoring and post campaign analysis.
This analysis drives effective marketing decision making regarding channel, audience and offers.
Real customer stories
Learn how our customers have benefited from implementing our marketing effectiveness strategies:
Ready to take action?
Let us help you improve the marketing effectiveness of your business.