Campaign and Channel Management
Improve your marketing campaigns
We can serve the right product to the right audience of highly targeted prospects, tailor the communication and deliver campaigns when the selected prospects are more likely to respond.
From standard demographic targeted campaigns to complex audience segmentation, vast amount of data and market leading analytics expertise from Equifax will enable you to achieve reach across a range of offline and online channels:
- Mail over 1.4 million consumers with privacy compliant addresses
- Telemarket 750,000 consumers with privacy compliant telephone
Accurately measure ROMI
Our matching capabilities, associated with our sister company Datalicious’ data analytics expertise, allow a complete picture of the performance of your campaigns, including the contribution and actual value of the channels and publishers.
This provides accurate measurement of your return on marketing investment (ROMI).